Critical Reflection Questions

 1. How does your product use or challenge conventions and how does it represent social groups or issues?

    Throughout the commercial, consistency was a major part. There was only one character or actor in the commercial which was the advertiser and salesperson. The actor's wardrobe was casual, yet business like. This would allow the audience to connect with the actor creating a trusting bond making the watcher buy the product. The specific setting of a white background and white lighting was also needed in order for the product to pop. This allows the audience to clearly see the product and make them focus on what the creator wants them to. Also, the way the actor speaks with their high energy diction, makes this commercial target everyone of every class level. 

2. How does your product engage with audiences and how would it be distributed as a real media text?

    This commercial would be distributed on television, making it accessible to everyone. It would be targeted towards children seeing that they are impressionable, but mainly adults because they are the ones with the money. This commercial would be shown on HBO, ABC, PBS or in between movies.

3. How did your production skills develop throughout this project?

    Throughout this project, multiple production skills were developed. I first learned that I needed to make a plan around my already on going schedule. I did make a filming schedule, however it was not correctly planned. This caused me to learn how to accurately plan and schedule time with space for questions or problems. I also learned that being aware of your surroundings outside of the set location was crucial. I needed to film in the day time in order for the lighting to be clear and not fully artificial. This commercial also taught me dependence on people. I needed to rely on the people helping me film and shoot the commercial. I also learned how fast time goes by when shooting which showed me how fast paced the movie industry is. 

4. How did you integrate technologies - software, hardware and online - in this project?

    Unlike my past projects for this class, I used my phone to film the clips of the commercial. However, like my past project for this class, I used iMovie to edit and piece the clips together. It was easy to retake any clips I needed by the press of a button. I also needed to research infomercial music on YouTube to play in the background of the commercial. A difficulty I faced was lining up the voice over audio with the action clips. I need to speed up the clips in order to fit them in the 30 second time sequence. Therefore, I needed to talk quickly, yet in a clear, crisp voice. However, I did figure my difficulties out and produced a successful commercial. 

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